Analytics

Use Analytics to see how an account and its posts performed over time. It includes posts you published through OpenPost and, where the provider allows it, posts published elsewhere. Those external posts appear in reports, not in Publications, which holds work you authored in OpenPost.

Turn on collection for an account

1. Open Settings → Workspace → Social accounts and select an account.
2. Enable Analytics if the account supports it. If the option is unavailable, check the permissions and explanation shown beside it.
3. Open Analytics and allow the first collection to finish. Check the last successful update before using the figures.

Disabling Analytics stops future collection for that account. It keeps the history already saved and does not disconnect the account.

Compare the right posts

Choose an account and date range. Use All content, Published with OpenPost, or Published elsewhere to choose which posts to compare. Follower counts describe the whole account. Views and engagement describe individual posts.

Read each measurement's label. Views, impressions, and reach mean different things, and providers do not all return them. A blank measurement is not zero. If the page shows a coverage notice, the account may be newly connected, lack permission, or have only part of its provider history available.

Open a content row or insight to see the posts behind it. Compare similar formats over similar periods before deciding that a topic or time worked better.

Update or investigate missing data

OpenPost collects results in the background, more often for new posts than old ones. Refresh data requests another collection. It may still wait for a provider limit or retry delay.

If data is missing:

• Check that Analytics is enabled for the selected account.
• Inspect its connection status and reconnect if a required permission expired.
• Check the last update and coverage notice before comparing totals.
• Wait until a temporary provider limit expires, then retry the refresh.

A provider may revise its numbers after publication. The latest saved result can therefore differ from an earlier report or the provider's live interface.

Make another post from a result

Choose Repurpose on a content item. OpenPost opens a new, unsaved composer and asks you to review the direction before requesting AI-generated copy. Check the idea, destination accounts, and final text before saving or publishing.

To inspect delivery errors instead of engagement metrics, open the publication and use the delivery troubleshooting guide.